Advertise With Us

Advertising to Mums

Are you looking to advertise in mums magazines in Brisbane, Ipswich, Toowoomba, Gold Coast and/or Sunshine Coast parents?

Families Magazine is a magazine for mums (and dads) AND a multi-platform online network that will connect you to highly engaged, thinking mums, dads, carers and grandparents across South East Queensland. Across our popular printed mums magazines, busy website and our highly engaged social media forums, no other free parenting magazine is locally produced with local content that really matters to our readers and online followers. Advertising to families in Queensland through parenting magazine advertising has never been easier!

What is Families Magazine? A parenting magazine for locals!

Families Magazine flagship edition was established in 2013 in Brisbane and the concept quickly grew across SE QLD. Families Magazines is an A4 glossy magazine that is noted for being a genuinely useful read for families in the local area. The reason for our success is our ‘localness’; our editorial features are locally written and are always up to date. Our comprehensive, bi-monthly ‘Families Fun Magazine’ Events Calendar gives the magazine a coffee table life of 6 – 8 weeks. Families Magazines strive to be excellent! We care about what we write and print; with a focus on family, not just children – we write about health, well-being, family values, education and fun in our local community and surrounds.

Local parenting magazine advertising

We care about what we advertise. We accept adverts from schools, businesses and organisations that have a similar ethos to ours; that is, those that support families health, well-being, education and family friendly fun.

Our typical readers make up Brisbane families. They are parents, carers and professionals (including teachers and health care staff) who enjoy the local content of our articles and the intelligent style of our magazine. We solicit editorial from local writers to ensure our content is useful, relevant, local, inspired. The A4 size makes us easy to pick up and read anywhere, anytime!

Families Magazine is in touch with the people YOU want to reach

What's on in Brisbane Today for Families

Parenting magazine advertising – families in Brisbane

Reach our core audience of 35-44 year old female with children who are the primary grocery buyer, core decision maker for family products and services.

Every two months we print 40, 000 copies of Families Magazine. That’s more than anyone else in kids advertising in Brisbane. We print 6 times/year and distribute via maternity and children’s hospital wards/waiting rooms, daycare centres, state and private primary schools, clubs & classes, (tutoring, swimming, arts) libraries, indoor play centres and relevant shops.

Access our families in print across greater Brisbane:

  • Brisbane: 40,000 issues

With a print readership of over 88,000 local Brisbane mums, dads, carers, and professionals who are targeted through our 700+ distribution points your message will be seen by your target audience in our kids magazine.

Quite simply, no other parenting magazine in our area serves our target audience in such a focused, entertaining and informative manner.

Online Advertising – Brisbane, Ipswich, Gold Coast, Sunshine Coast & Toowoomba

Online advertising is fast and easy to measure. But it is also ubiquitous and requires smart content marketing to get cut through.

Families Magazine digital channels offer:

We always publish the full version of each magazine online and measure read time to inform our decisions regarding your content advertising strategies.

Partnership Opportunities

We are keen to work with brands that want to connect with families in SE QLD.

Advertising/Sponsored Posts:

We offer options ranging from sponsored social media promotion, to Native Advertising-style sponsored posts, and are happy to discuss your needs in creating bespoke content. We are are always open to discussing long term partnerships if interested in bringing us on as Brand Ambassadors. Example of coverage.

Press and Social Media Trips:

We started this website & magazine because we love to help families find excellent products, services and things to do with their kids! Depending on the value of the offer, we are open to both paid and in-kind press trip partnerships that focus on family friendly things to do in Brisbane and South East Queensland and beyond! We love to travel, and whilst we are not a specific families travel magazine, we publish articles about families travel frequently. Sometimes our kids write the articles themselves! Example of coverage.

Product Reviews:

We review and write about variety of family friendly products/services on our website and in our magazine, and are happy to accept sponsored reviews should you have a product you would like featured. Such reviews generally include links back to your website along with appropriate images, and will be promoted across our social media accounts.  All posts remain in our archives. Our reviews will disclose sponsorship and we have a reviews criteria that you can read about to understand our process. Example of coverage.


If you have a product that needs attention, running a competition is a fabulous way to inspire additional exposure for your brand. When you sponsor a prize we ensure you receive the maximum exposure across all mediums, and we tailor the campaign to achieve your goals, for instance driving additional viewers to your website, increasing your social media following, or grow your email subscriber list. Example of coverage.

Freelance Content:

Love what we write? We would be happy to provide our freelance services to tell a story for your brand. We have written for a wide range of  brands:

Family travel & accommodation

Family Health & Parenting

Home & lifestyle

Food & beverages

Education & online learning for kids

Things to do with kids in SE QLD

Why we recommend both print and digital advertising

Multiple studies show the best ROI is achieved with a mix of old and new media. Our success lies with our understanding of our audience and how to grab their attention. Our most successful campaigns combine print and digital advertising to raise awareness then demand a call-to-action. Kids magazine ads alone may not be as effective as a multi-platform campaign.

You can contact us at any time to talk through a ‘best fit’ package to suit your budget and time frames. For our local magazine advertising costs, just reach out to us – we would love to send you our parents magazine media kit!