EKKA SHOWBAGS REVIEW: Ekka Showbag Guide 2021

EKKA Showbag Guide 2018
Disclosure: This post may contain affiliate links, I receive a small commission when you make a purchase using some of my links.

We’ve spent hours pouring over all the Ekka Showbags (they used to be called ‘Sample Bags’) and have put together a guide to help you determine how to get the biggest bang for your EKKA buck, regardless of  your child’s individual interests.

Let’s be honest, kids all over Brisbane can be divided into two categories, simply send them off to the Ekka Showbags Pavillion without a plan and they will either:

(a) beg you to buy the first show bag that slightly appeals to them.  If your child falls into this category and you haven’t planned ahead, please make sure you walk them out the same entrance and aisles you used to come in, to avoid buyer’s remorse.

(b) walk the aisles 50 times each, and end up in a never ending loop of indecisiveness.

In an effort to avoid both of the above, read our Ekka Showbags Guide for 2021 to determine what “category” of showbag you’d like them to buy and steer them in the right direction!

Ekka Showbags Guide Overview

We believe that kids Ekka showbags fall into one (or sometimes two) of the following categories. The first decision to be made is which type of show bag you’d like your child to “invest” in, prior to even starting the selection process.

There are no wrong decisions to be made as far as categories go, only wrong showbag choices within the categories i.e. when looking at value for money. Our guide is to help to steer you towards the best choices within each of the following categories, we’ll explain each of them below.

  1. The Cheap Showbags
  2. The Food Showbags
  3. Branded Useful Showbags
  4. Costume Showbags
  5. Cheap Toy Showbags

Secondly, after selecting your showbag choices, the next thing to look at is whether there are any ride vouchers inside. If there are, your next decision is whether you purchase your showbags at the start of the day (and carry them around or put them in a locker), or buy them towards the end of the day (with the constant worry of “what if they sell out”).

Finally, if you’re heading to the fireworks and plan on arriving early in order to get a great seat, you’ll need to decide whether it’s worth while taking some of the contents along with you in order to assist with the fireworks wait time (perhaps this won’t be such a big issue this year with the earlier / family friendly fireworks!)

The Cheap EKKA Showbags

The cheap EKKA showbags are the ones that are available for under $5.  Within this category, you’re either looking at the cheapest of the cheap, which is the $2 Blue Bertie Beetle Showbag….

Bertie Beetle Blue Showbag 2021

…or a $3 – $5 showbag that has the biggest quantity of items in it (and perhaps a novelty item), so the kids think they are getting a fantastic deal.

Our picks for the under $5 showbags which have a good quantity of items in it are shown below.  Note, we’ve included these based on the lollies being a mainstream brand name and the number of items in the showbags, but we’ve excluded the bags that are likely to blow your head off (the warhead style bags… as they are not for everyone :).

Chuppa Chups Showbag 2021     Fizzer Showbag 2021   Furry Friends Ekka ShowbagTrolli Showbag 2021

Don’t forget to check for multi-buy offers – some of the cheap food showbags are 3 for $8!

We thought the following show bags deserved a special mention as they could come in useful on the day!

  • Bubs & Tots Showbag – $26 – Snacks and treats for little ones, plus lots of useful things for parents – over $120 value!
  • Country Women’s Association Bag – $18 – Snacks, hand sanitiser, vouchers – and a percentage of proceeds donated to the CWA. Over $170 value!

Bubs and Tots Showbag    Country Womens Association Showbag 2021  

One final thing to note, when you arrive at the Showbag Pavilion and head to the “cheap food show bag section”, you’ll always find that there are specials e.g. 3 for $12, something along those lines. If you have multiple children, this is usually a fantastic way to save some money (don’t worry if the contents aren’t equal, you can always dive your hand in when they are on a ride and quickly redistribute the contents).

The Food Showbags

Old Style LicoriceAll American ShowbagBest of British showbag 2021New Zealand Favourite Foods showbag 2021

The Branded Useful Showbags

A lot of the branded showbags actually contain “useful” items, which is a great thing for you, but can often leave the kids disappointed (if they haven’t really looked into what’s inside). I remember buying the Hot Wheels showbag one year for my 4 year old twins (they chose it BTW), but when we got home, it was full of novelty items… they thought they would be getting actual Hot Wheels cars!

Basically, a lot of these showbags contain a few of the following items and sell for around $25 – $30:

  • backpacks
  • caps
  • cups
  • key rings
  • t-shirts.

In the scheme of things, the contents can actually be quite useful (and pretty good value for money!) and the kids will get a lot of use out of the contents in the future. Just make sure the kids realise they aren’t full of toys!

There are HEAPS of these types of bags, here are a few of our favourites, though these are probably more suited to older kids:

The Simpsons Showbag  The Child Showbag  Black Panther ShowbagPac-Man Showbag

    Brisbane Lions Ekka Showbag 2021Boxing Kangaroo Showbag 2021Brisbane Broncos Showbag 2021QLD State of Origin Showbag

  • Paw Patrol Team – $30 – Backpack, ball, cap, lunchbox, novelties.
  • Paw  Patrol Skye– $30 – Backpack, bucket hat, jewellery box, skirt and more (alternative Skye showbag also available).
  • Bluey Showbag – $30 – Backpack, cap, drink bottle, stationery and more. Alternative Bluey bag also available.
  • Where’s Wally – $30 – Backpack, beanie, glasses and novelties

Paw Patrol Ekka Showbags 2021Paw Patrol Skye Ekka Showbags 2021Bluey Showbag 2021Where's Wally showbag 2021


  • Jojo Siwa Bag – $28 – with a backpack, hat, lipgloss and more!
  • Peppa Pig – $30 – Peppa Pig Mermaid backpack, ball, hat, activity tea and more.
  • Butterbeans Cafe – $30 – Tote bag, apron, baking set, activity set and more.
  • Minnie Mouse – $30 – Backpack, slippers, skipping rope, skirt and headband.

JoJo Siwa Showbag 2021 Peppa Pig Showbag 2021  Butterbeans Cafe Showbag 2021Minnie Mouse Showbag 2021

Moana Showbag      Frozen II Ekka Show bag  Harry Potter Classic Showbag 2021Peter Rabbit Showbag 2021

  • Cocomelon – $30 – Backpack, ball, bucket hat, learning cards, and so much more!
  • Disney Princess – $26 – Bags, stationery and accessories
  • Hey Duggee -$30 – Backpack, activity set, cooler bag, toys and puzzles.
  • Emma Wiggle – $28 – Dress ups and doll kit.

Cocomelon Showbag 2021    Disney Princess Showbag 2021 Hey Duggee Showbag 2021Emma Wiggle Showbag 2021

  • The Wiggles – $28 – Inflatable instruments, stage curtain, torch, puzzles and carry bag.
  • Thomas The Tank Engine – $30 – Backpack, drink bottle, lunch box, bath toys and more!
  • PJ Masks – $30 –  Backpack, basketball ring, cap, sunglasses and novelties.
  • Baby Shark – $28 – Backpack, hat, toys – and bonus earworm!

The Wiggles Ekka Showbag 2021  Thomas & Friends Showbag 2021 PJ Masks Showbag 2021Baby Shark showbag 2021

Other brand show bags include:

Sonic the Hedgehog showbag 2021Hot Wheels Monster Trucks Showbag 2021Spirit Riding Free Showbag 2021Nerf Falconfire Showbag 2021

  • Barbie Dreamtopia – $30 – Backpack, skirt, lunchbox and accessories. Alternative Barbie showbag also available.
  • My Little Pony Bag – $28 – Metalic backpack, stamper set, lockable diary and soft toy. Alternative My Little Pony showbag also available.
  • Hatchimals – $30 – Backpack with wings, socks and novelties.
  • Pokemon Go! showbag – $30 – One of two different Pokemon showbags available.

Barbie Showbag 2021 My Little Pony Showbag 2021Hatchimals Showbag 2021Pokemon Showbag 2021

The Costume Showbags

The EKKA is conveniently scheduled just before book week… so plan accordingly!

Batman Showbag 2021  Spiderman Showbag 2021  Wonder Woman Showbag 2021Avengers Showbag 2021

Fairy Girls Showbag 2021 Power Rangers Showbag 2021Knights & Gladiators dress up showbagLadybug showbag 2021

Police Action Squad showbag 2021       Soldier Show Bag

    Other costume showbags include:

  • A lot of the “Mega” brand showbags, including: Mega Cop, Mega Builders, Mega Fairy, Mega Doctors, Mega Nurse, Mega Fireman, Mega Pirate, Mega Princess, Mega Swat and other Mega bags – (generally $25 – 28)

The Cheap Toy Showbags

These are the showbags that will last 5 minutes, full of plastic and items will be lost pretty quickly.  Don’t expect much from them, but they will offer lots of entertainment for a very short time.  Whilst they are full of cheap toys, it’s not to say you shouldn’t buy them, some of them are jammed packed with so many novelty items they can be handy to pull out one bit at a time on a rainy day… then the item will likely be binned pretty soon after the first use!

Our picks are below!

  • Dollykins – $25 – Stroller, dolls and accessories.
  • Building Bricks – $25 – comes with FIVE sets of “building bricks” (which are basically a cheap version of Lego AND it IS compatible with Lego). We bought this one year for the kids, they really enjoyed building them, then I threw them out as I was sick of the pieces getting confused with the real Lego (they were a little firmer and the kids couldn’t easily pull them back apart). Regardless, I’d do it again; 5 fantastic rainy day activities right here (for only $5 each)! 
  • Gag Magic Bag – $15 – Chock full of little magic tricks with a magician’s hat and glasses.
  • Dinosaur Rules – $25 – Dinosaur toys, hat, watch and choice of a large dinosaur toy

Dollykins showbag  Building Bricks Showbag  Gag Magic Ekka Showbag 2021Dinosur Show Bag

Then, of course, there are all the slime bags…

 And Squishy bags

Ekka Showbag Guide 2021

I’ll be honest, this started off as a top 10 showbag list but may have got a little out of control.  But there’s no “top 10” when it comes to showbags; it’s about choosing a showbag “type” and matching it to your child’s interest… then sticking to a budget!

Bring on the EKKA and all the EKKA Showbags!

To see the whole HUGE range of Ekka showbags for kids and adults, head to www.ekka.com.au

6 responses to “EKKA SHOWBAGS REVIEW: Ekka Showbag Guide 2021”

  1. Is there a Pepsi Max showbags. Howmuch is the Lindt showbags. And also the h Moriah nuts showbags

  2. Glenys says:

    Very disappointed with Women’s Weekly and Better Homes and Gardens showbags. Neither had the magazine advertised. Other magazines substituted not wanted. Should have been available on 13th August surely. 😡👎

  3. liza says:

    Can i have a slime showbag please

  4. ben says:

    can you buy these online

  5. Oshyn Ritchie says:

    Can I have a slime and Hubba bubba Showbag

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