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World Breastfeeding Week 2024

World Breastfeeding Week aims to raise awareness about the importance of breastfeeding and its many advantages. In this article, we list useful breastfeeding support services and education.

World Breastfeeding Week is celebrated worldwide annually from 1-7 August 2024! The goal of this celebration is to protect, advocate and celebrate the right to feed your baby on your terms.

The World Breastfeeding Week (WBW) 2024 objectives are to inform, anchor, engage and galvanise – essentially it’s about ensuring women have access to breastfeeding support services and education.

World Breastfeeding Week 2024

World Breastfeeding Week Breastfeeding
World Breastfeeding Week

Did you know…

  • 9 in 10 mothers find some aspects of breastfeeding difficult.
  • 90% cited issues with milk and sore nipples as the most common problems.
  • The most popular point of call for mums looking for pregnancy, newborn and baby advice is the maternal health nurse, midwife or doctor.

We hear about breastfeeding a lot in the news. There often seems to be some kind of ‘scandal’ where a woman dares to feed in public (gasp!). We hear about the pressure women often feel to feed ‘perfectly’ despite opposition from partners, family or the general public. We hear so much about the debate between breast and bottle advocates.

You know what we don’t hear enough? Support for women and families, however they want to feed their babies, and passionate advocacy of their right to education and information.

Celebrate World Breast Feeding Week

World Breastfeeding Week Breastfeeding
World Breastfeeding Week

In support of the idea of information and education, we’ve collated our breastfeeding resources together in one place for you to access.

Keep an eye on Facebook for local World Breast Feeding events in your area to be part of this growing community.

More helpful breastfeeding resources on our website:

Show your support

What was your breastfeeding journey like? Did you feel supported or was your experience less than positive? If you’re happy to share, we’d love to hear from you. Lots of other mothers might also appreciate your perspective! Let us know in the comments.

For more help and information about breastfeeding, visit Australian Breastfeeding Association.

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Janine Mergler

Janine Mergler is a veteran Queensland teacher, graduating from QUT with a BEd majoring in Social Sciences. After many years in the classroom, Janine moved on to academia. She has proudly trained new generations of teachers in her role as a lecturer at Queensland University of Technology Faculty of Education. She has also worked in the Queensland Government as an education specialist, developing education resources and delivering community awareness programs to help families conserve water. Currently she is the owner and editor of Families Magazine, a publication specifically targeted at parents who value a quality education for children.  Janine leads a team of professionals who write about family lifestyle, early childhood, schools and education information and family-friendly events.

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