Advertise with us

Advertise to Mums

Are you looking to advertise to Brisbane, Ipswich, Toowoomba, Gold Coast and/or Sunshine Coast parents – mums and dads?

Families Magazine is a multi-platform network that will connect you to highly engaged thinking mums, dads, carers and grandparents across South East Queensland. Across our popular print magazines, website and our social media forums, no other free parenting magazine is locally produced with local content that really matters to our readers and online followers.

Why Advertise with Families Magazine?

What is Families Magazine?

Families Magazine flagship edition was established in 2013 in Brisbane and the concept quickly grew with launches of new local magazines in Ipswich, Toowoomba and the Gold Coast. Each local magazine is run locally by a local Editor living in their community. Each Editor lives alongside your target audience. Families Magazines are an A4 glossy magazine that are noted for being a genuinely useful read for families in the local area. The reason for our success is our ‘localness’; our editorial features are locally written and are always up to date. Our comprehensive, bi-monthly ‘Families Fun’ Events Calendar gives the magazine a coffee table life of 6 – 8 weeks. Families Magazines strive to be excellent! We care about what we write and print; with a focus on family, not just children – we write about health, well-being, family values, education and fun in our local community and surrounds.

We care about what we advertise. We accept adverts from schools, businesses and organisations that have a similar ethos to ours; that is, those that support families health, well-being, education and family friendly fun.

Our typical readers are parents, carers and professionals (including teachers and health care staff) who enjoy the local content of our articles and the intelligent style of our magazine. We solicit editorial from local writers to ensure our content is useful, relevant, local, inspired. The A4 size makes us easy to pick up and read anywhere, anytime!

Families Magazine is in touch with the people YOU want to reach

Advertise to Mums and Dand and families in South East QLD in Brisbane, Ipswich, Toowoomba, Gold Coast, Sunshine Coast

Print Advertising – Families in Brisbane, Ipswich, Toowoomba, Gold Coast

Reach our core audience of 35-44 year old female with children who are the primary grocery buyer, core decision maker for family products and services.

We print over 80, 000 copies 6 times/year and distribute via maternity and children’s hospital wards/waiting rooms, daycare centres, state and private primary schools, clubs & classes, (tutoring, swimming, arts) libraries, indoor play centres and relevant shops across South East Queensland.

Access our families in print across SE Qld or segment your exposure:

  • Brisbane Northside: 20,000 issues
  • Brisbane Southside: 20,000 issues
  • Ipswich: 8,000 issues
  • Toowoomba: 8,000 issues
  • Gold Coast: 20,000 issues

With a print readership of over 200,000 local mums, dads, carers, and professionals who are targeted through our 2000+ distribution points your message will be seen by your target audience.

Quite simply, no other parenting magazine in our area serves our target audience in such a focused, entertaining and informative manner with locally written content.

Digital Advertising – Families, Mums & Dads in Brisbane, Ipswich, Toowoomba, Gold Coast

Digital marketing is fast and easy to measure. But it is also ubiquitous and requires smart content marketing to get cut through.

Families Magazine digital channels offer:

  • Facebook shout-outs to promote your event, service or product
  • Website competitions to grab engagement
  • Fortnightly electronic Direct Mail to remind our readers to take action
  • Sliding web banner and sidebar ads to reach our ever growing website traffic (up 562%)
  • Online editorial to talk more broadly about content of interest to your target audience

We always publish the full version of each magazine online and measure read time to inform our decisions regarding your content advertising strategies.

Why we recommend both print and digital advertising

Multiple studies show the best ROI is achieved with a mix of old and new media. Our success lies with our understanding of our audience and how to grab their attention. Our most successful campaigns combine print and digital advertising to raise awareness then demand a call-to-action.

You can contact us at any time to talk through a ‘best fit’ package to suit your budget and time frames.